Keisha Bent is the founder and owner of Bent Beauty. Bent Beauty is an e-commerce company founded in 2018. Bent Beauty was started with a line of faux lashes coined “Hot Gyal Lashes,” the line includes a variety of lashes, including mink, faux mink, silk, magnetic lashes and carnival inspired lashes.
The name Hot Gyal originates from Keisha’s Jamaican heritage where “Hot Gyal” is a common compliment given to women. Since the start, Bent Beauty has always believed in proudly displaying black beauty and pride. Keisha believes that beauty doesn’t have an expiration date, nor is it just one thing. Today, we pride ourselves on being a one-stop-shop for the three Ls, Lashes, Lips, and Lids.
Our goal at Bent Beauty is to reach women of all ages that think they don’t need makeup or that using makeup is too hard. We want to educate and empower these women on how fabulous makeup can be, when you have the right information. We want women to explore Bent Beauty and let our products help them bring out their inner hot gyal.