After risking one too many paw injuries from walking over man-made elements such as salted ice, burning asphalt, and broken glass, Caesar and Peter Liu (Caesar’s owner) realized that Caesar needed a solution for protecting his paws ASAP. But after looking endlessly on the market, Peter could not find a single set of dog shoes that met the expectations for design, quality, and functionality that Peter had for his own footwear.
Peter then reached out to Jeremy, a human footwear designer by background, to design and build a better dog shoe. But what started as an experiment to improve an existing product quickly transformed into a journey to redefine the entire dog shoe experience.
After nearly two years of drawing, designing, and testing several prototype shoe models with Caesar, RIFRUF® launched its first dog sneaker model in January 2021 with a mission to change the dog world forever.